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NEW ARRIVALS

MYSTICS COLLECTION

Get closer to nature this fall with natural tones, stones and elements.

NEW ARRIVALS

MYSTICS COLLECTION

Get closer to nature this fall with natural tones, stones and elements.

HAWAII WILDFIRES RELIEF BRACELET

Show your love and support for the Hawaiian Islands affected by the devastating Wildfires with our Hawaii Wildfires Relief Bracelet. For every Bracelet sold, we will donate 100% of net profits to Direct Relief, a humanitarian aid organization responding to the Hawaii wildfires.

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VACATION VIBES STRETCH BRACELET SET

Our best-selling stretch bracelet set has restocked AND now in two new colors.

MORE THAN JUST BRACELETS: ACLU

Show your support for women’s right with our new collection. 5% of every purchase will go directly to the ACLU, a nonprofit organization that fights for women’s rights and reproductive freedom.

OUTDOORSY GALS™

Shop our nature-inspired collection that peaks for itself. For each style sold from our collab, 5% of the purchase will be donated to NPCA.

FRIENDSHIP PACKS

Save up to 34% on our friendship packs. Wear them all together, mix and match your favorite combinations or share with a friend!

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PURA VIDA BRACELET CLUB

Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!

PURA VIDA JEWELRY CLUB

With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!

CUSTOM BRACELETS

Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more.

TIME TO EXPLORE

PURA VIDA’S LIVE FREE TOUR

We’re hitting the road this summer, making stops all over the US for our very first Pura Vida tour! Follow along for the ultimate summer adventure as we cross off bucket-list items all around the country.

HOW WE GIVE BACK

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